When Bo+Tee took the brand to the mountains for the first time, the new Ski Collection needed to be seen where it belongs: on the slopes.
Bo+Tee came to us for ski creators, and Suela Mehmedi was chosen to join them in Tyrol, Austria, from 28 October to 1 November 2026 for the launch.
Home for the trip was the Bo+Tee Chalet. Days were spent skiing the Stubai Glacier, followed by private-chef dinners, a fondue feast and cinnamon roll baking. The trip closed with dinner at Restaurant zum DOT'Z.
The format was the point. The collection was lived in, on the glacier by day and at après by night, in the setting it was designed for. Blue jumpsuits, fur gilets, and fluffy jumpers. That's what makes a new category feel credible from day one.
Suela created Instagram posts, TikTok videos and Reels across the trip.
Planning a launch? Talk to our team es@musetheagency.com
