HOODRICH wanted its AW26 outerwear collection shown where it belongs: outdoors, in real autumn and winter settings, worn by a face that suited the brand.
The brand came to MUSE asking for Mya Borgia by name, and we booked her for a location shoot in a Birmingham forest. The imagery moves between the woodland and a green Range Rover, so the outerwear looks rugged and polished at the same time.
The AW26 shoot now runs across HOODRICH’s Instagram and website, and the direct request for Mya reflects the trust the brand places in MUSE’s model management.
For bookings and enquiries, get in touch via ll@musetheagency.com
