Minga London dress people who do not want to look like everyone else. The Bling Ring brief asked for excess. A little decadent, a little wild.
We proposed Bea. She moves between editorial and commercial without losing either, and that range is what a shoot built on high-fashion imagery with commercial reach needs.
The shoot was in London, in a number of locations including on a plane. Content was shot around the Bling Ring, 3 models all differing in appearance, but sharing aesthetic. The content was used on the brand's website and on their social channels.
