MUSE Creators for Birkenstock’s New “Utti” Autumn Launch
MUSE is proud to see our creators @rebeccajackson and @edenhanna fronting the launch of Birkenstock’s latest Autumn style, the “Utti.”
As two dynamic voices in our roster, @rebeccajackson and @edenhanna embody the balance of comfort and style that has made Birkenstock a global household name. Their ability to connect authentically with audiences brings a fresh perspective to the campaign, showcasing the Utti as more than just footwear — but as a lifestyle statement for the new season.
This collaboration highlights the growing role of creators in shaping how heritage brands connect with modern consumers. By pairing timeless craftsmanship with authentic digital storytelling, Birkenstock continues to resonate across generations.
We’re excited to see our creators stepping into campaigns of this scale, driving cultural conversation while strengthening the bond between brands and their audiences.
