A celebration of Italian craftsmanship coming to Stockholm.
To celebrate the opening of their new pop-up store in Stockholm, Gianni Chiarini wanted to demonstrate how their timeless accessories can elevate everyday style.
Muse proposed Stockholm-based talent, Esther, based on her naturally chic and sophisticated fashion sense. Esther creates refined, minimalist and high-quality content that aligns seamlessly with Gianni Chiarini’s approach to Italian design.
Through a curated Instagram carousel, Esther incorporated Gianni Chiarini’s ‘DUA bag’ into her everyday wardrobe, by seamlessly capturing the bag’s quality, refined details and sophisticated finish, while also maintaining her authentic personal style.
The partnership positioned Gianni Chiarini as a natural choice for elevated everyday dressing in Stockholm, celebrating how exceptional Italian craftsmanship can add a polished touch to everyday looks.
For bookings and enquiries: ah@musetheagency.com
