When creators help shape the experience, the content becomes even more authentic.
For Copenhagen Fashion Week AW26, Adax requested Danish creators who embodied the brand’s timeless Scandinavian aesthetic to co-host an exclusive breakfast celebrating its latest collection. The objective was to generate meaningful social visibility while bringing together a community that naturally reflected the brand.
MUSE proposed Caroline Lublin, whose blend of feminine styling and effortless Scandi street style aligned seamlessly with Adax’s identity. Alongside co-hosting the event, Caroline curated a guest list of creators who reflected the brand’s aesthetic and captured the morning through Instagram Stories and a Carousel, giving audiences an authentic behind-the-scenes look at Copenhagen Fashion Week while showcasing how the AW26 collection fits into everyday style.
The result: A creator-led event that blended thoughtful guest curation with social storytelling, boosting Adax’s Fashion Week reach and the collection’s place within the Scandinavian lifestyle.
For bookings and enquiries: pm@musetheagency.com
