We’re over the moon to see our very own muse, Alice, taking center stage as the face of the newest campaign for Molly-Mae’s Filter.

Alice embodies everything the Filter brand represents – confidence, radiance, and timeless beauty. Watching her bring this vision to life has been an absolute joy, and we couldn’t be prouder of her journey!

This campaign is more than just stunning visuals; it’s about celebrating individuality and embracing the glow that makes each of us unique. With Alice’s effortless charm and Molly-Mae’s game-changing products, this collaboration is a match made in beauty heaven.