We’re thrilled to announce that our muse, Sam, has been at the forefront of the latest Jabbar sneaker campaign in collaboration with sports powerhouse adidas. Known for their effortless style and ability to bring a dynamic presence to every project, Sam was the perfect choice to embody the essence of this groundbreaking release.

The shoot combined the bold energy of the Jabbar sneaker—a tribute to iconic performance and street style—with a fresh, modern aesthetic. Sam brought their A-game, blending charisma and creativity to highlight every angle of the sneaker’s cutting-edge design.