A new chapter for Lefties, brought to life through the streets of Liverpool.
To celebrate the opening of its first UK store at Liverpool ONE, Lefties wanted to build anticipation around the launch through fashion-led content that introduced the brand to a new UK audience.
MUSE pitched Rayan Xasan to champion the campaign, with her clean, elevated feminine style and ability to blend fashion and lifestyle naturally aligning with Lefties’ youthful take on quiet luxury. Ahead of the opening, Rayan was filmed throughout Liverpool city centre in looks from the brand, creating a visual journey towards the store launch.
The campaign came to life through a cinematic Instagram Reel following Rayan through Liverpool, combining fashion-focused shots, dynamic cuts and her personal thoughts on in-store shopping experiences. The result was content that felt fun, polished and lifestyle-led while building anticipation for Lefties’ UK debut.
For bookings and enquiries: rayan@musetheagency.com
