MUSE Models x Ed Hardy

Excited to share the latest campaign featuring MUSE Models Annabel and Lex for Ed Hardy—a collaboration that highlights the talent of UK models in an international fashion campaign.

Shot in Manchester, this campaign brings together the rebellious energy of Ed Hardy, the iconic American brand, with fresh talent that embodies confidence and attitude. With its roots in tattoo culture and early 2000s streetwear, Ed Hardy continues to push boundaries, and Annabel and Lex bring the perfect edge to the brand’s latest vision.

From bold styling to dynamic imagery, this Manchester shoot stands out as a fusion of nostalgia and modern streetwear. Check out the visuals and see how MUSE Models bring the campaign to life.