Turning short-term activations into lifestyle campaigns that feel lived in.
Peroni Nastro Azzurro set out to position itself as the ultimate British Summer Time companion, inviting creators to experience Hyde Park through the House of Peroni lounge and showcase the moments that make summer memorable.
MUSE put forward Eden Hanna, whose trend-led, immersive content style made her a natural fit for the campaign. Through a Reel, she documented her journey from arrival through to the festival experience, weaving Peroni naturally into moments of music, conversation and celebration.
The creator-led content positioned Peroni as part of the British Summer Time experience, extending the campaign beyond the event itself through engaging lifestyle storytelling.
For bookings and enquiries: eden@musetheagency.com
