FootAsylum and New Balance wanted a campaign that put their womenswear collection in front of a fashion-led, Gen Z audience - not just product shots, but a sense of where these pieces actually get worn.
MUSE cast Cordy Hill for a London-set lifestyle shoot that put the FootAsylum x New Balance pieces in a real, lived-in setting.
The campaign reflects the kind of brand-to-talent matching MUSE delivers as a full-service influencer marketing agency working across fashion and streetwear.
