MUSE x PUMA: Extending the SPEEDCAT Story into Culture
PUMA approached MUSE to deliver a full creator-led campaign for SPEEDCAT, leveraging our direct access to exclusive female talent and our ability to execute culturally relevant fashion storytelling at scale.
MUSE was commissioned to build and manage an end-to-end influencer campaign using an all-MUSE roster, curating talent, shaping creative direction, and overseeing delivery across Instagram and TikTok.
The objective was to extend SPEEDCAT beyond performance into a fashion and lifestyle space. We activated a layered talent strategy — combining high-reach female creators with culturally credible voices — to deliver both awareness and authentic product integration.
Key talent included @ella.christo_ (4M total followers) leading awareness at scale, supported by culturally influential voices such as @raymonda.j (246K), @_rebeccajackson (245K), and @alanahchannon (111K) — each bringing their own fashion perspective and engaged community into the campaign.
MUSE managed campaign structure, talent casting, creative framing, and content rollout, delivering a volume-led campaign that balanced strong reach with consistently high-quality, fashion-forward content.
This campaign demonstrates MUSE’s ability to deliver full-scale influencer campaigns rooted in exclusive talent access, cultural relevance, and commercial outcomes.
