Manchester United approached MUSE to lead the talent execution for their December Christmas campaign, appointing us to manage the creator side of the project from casting through to final delivery.
MUSE oversaw creator strategy, casting, briefing, coordination, and campaign delivery—selecting creators aligned with the campaign’s creative direction and audience objectives, including @v7ena and @teresaseco.
Working with a combined creator reach of 5.8M+ followers, the campaign activated three creators to produce 12 pieces of content, including one hero post and three Instagram Stories per talent. The campaign generated 611K+ total views, 28K+ total engagements, and 26K+ total likes across social platforms.
From timelines and approvals to brand and creative alignment and final delivery, MUSE managed the full creator workflow—ensuring all content met Manchester United’s campaign requirements and production standards.
