Styling superstar Emily Shak is a regular partner for household brands such as Boohoo and Bondi Sands. MUSE focuses on maintaining truly authentic brand affiliations for Emily as these are key to her connection with her audience and sustained success. JD is a UK high-street powerhouse, with in-store and online presence, they specialise in casual and sportswear for both women and men. The brand was a natural fit for Emily given her ability to incorporate streetwear into her wardrobe and showcasing the versatility of the products. The instant success resulting from Emily’s first posts in late 2020 have seen the brand return to rebook her countless times. Her content has now generated over 1m likes in the period to date and has seen Emily work with the likes of Adidas, Nike and New Era via JD.