Bio-Oil, the UK’s No1, self proclaimed ‘problem solving’ brand that after years of research and development has seemingly found the perfect formula to treat dry skin and imperfections. The company is best known for its skincare oil, one which has been clinically proven to reduce the appearance of scars and stretch marks which deeply moisturising and replenishing the skin’s barrier.

Wanting to support and promote the launch of their most recently developed product, Bio-Oil reached out to MUSE The Agency for our unparalleled digital marketing talents. After carefully considering the variety of content creators from our talent roster, our beautiful Ayesha Perry-Iqbal was chosen for this opportunity. Our MUSE was briefed with creating two separate videos, one for her instagram reel, the other a swipe up story. The content was to be clean, natural and perfectly demonstrate the effectiveness of the product as well as its ease of use.

The content proved to be a huge success, directing significant traffic to the Bio-Oil site and encouraging purchases, ultimately earning our client a high return on their investment.