ASOS is ever-expanding. The e-commerce giant has recently launched the new brand AsYou, and MUSE AGENCY worked with the brand to incorporate our talent into their social campaign launch. AsYou designs its products with one thing in mind: to reflect the realities of how its young customer base is living today. In a series of Instagram reels and posts, MUSES like Annie Madgett created content featuring glam looks from AsYou, while Mya Mills and Angel Nyan showcased the casual side of the AsYou range. The MUSES shot content on location and at home, showcasing to their respective audiences how AsYou seeks to create products that speak to every living situation the young customer finds themselves in.
