We are excited to announce that our Canadian MUSE Yuliya Canister has partnered with @yslbeauty to promote their latest mascara, 'Lash Clash', to her all things fashion and beauty consumed followers.
The goal of the collaboration was to create awareness and intrigue surrounding the new twist on the classic, must have YSL mascara. Yuliya used creative transitions to show the difference when the infamous 'lash clash' was applied, making Yuliya's lashes bolder and more voluminous, boosting her overall confidence and mood.
Yuliya's expertise and passion for beauty makes her the perfect partner to showcase the mascara's lengthening and volumising abilities. With her engaging content and authentic approach, the campaign allowed her to resonate with her audience and maintain this loyal relationship between herself and her followers. In turn making her the ideal collaborator for this campaign.
We look forward to seeing the excitement and buzz Yuliya will bring to the launch of 'Lash Clash' with YSL Beauty.
