MUSE. led an integrated influencer activation in partnership with fashion brand, Motel Rocks. We worked alongside them with a set schedule and itinerary to showcase their swimwear and clothing range to target a wider market of millennials who would seek new travel experiences and keen to discover exciting destinations.
Some of the influencers that were hand-picked included Molly Mae, Emily Shak, Tennessee Thresh and Mya Mills, who all participated in creating stunning tranquil content for their own and Motel Rocks social platforms that had everyone envious of their trip. Influencers lazed away in the sun on their day beds on white sandy beaches with cocktails or hung out in lagoon pools in their fresh Motel Rocks swimwear.