MUSE Strategy led an integrated influencer activation in partnership with the Bali-based fashion brand, Motel Rocks to showcase their latest swimwear and clothing range.

Working directly alongside the Motel team with a strategised itinerary, MUSE targeted a wider market of millennials for the brand. Combining the lifestyle aspects of exciting, luxury destinations and fashion to lead the campaign strategy and shot the collection from the spectacular shores of Bali.

The group included our own MUSES; Emily Shak, Tennessee Thresh and Mya Mills and other influencers and models from the UK and Australia. All of whom created versatile and creative content for Motel Rocks and their personal social platforms from idyllic lagoons, golden sand beaches and their day beds with a cocktail in hand.