Our style guru and social superstar, Ines Silva, was hand selected by the iconic American brand, Levis, to be an ambassador for their newest collection of 501 jeans. Inspired by the relaxed and effortlessly cool style of the 70s and 90s, this new range of denim-ware is sure to be a popular one.

The shoot location was ‘Garagem Lisboa’ a large industrial warehouse in Portugal which provided a perfectly raw, urban backdrop as well as an abundance of natural light.

Ines followed the given brief, keeping her look fresh, natural and dewy to allow her real beauty to shine through on the created content.

This eye-catching content has been posted across the brand’s social channels, digital ads and website e-com over a 4 month period to advertise and effectively market the new collection.