Luxury apparel and handbag brand Coach reached out to MUSE selecting our Canadian based fashion and lifestyle creator @Yuliyacalister with the opportunity to collaborate on the new season must have Coach campaign. With Yuliyas current relationship and previous successful organic Coach content it was evident that she was the perfect representative for the brand and their substantial brand ethos.

With the focus surrounding the new redefined and upgraded “Tabby” bag, Yuliya showcased the unique colour ways and options through her creative content. Taking herself out of her comfort zone and showcasing to her followers the versatility, luxury craftsmanship and iconic colour-ways made to mirror the individuals unique personality and radiance.

With Yuliya’s content making a huge impression on socials, successfully increasing awareness of the new range and bringing in profitable impact similar to that of the previous viral Pillow Tabby bag, its clear this new impeccable addition to the usual hand crafted collection is bound to be on route to becoming the new wardrobe must have going into the summer season!