With the sustainability movement becoming more prominent throughout the retail market Weekday joined the curve announcing their ‘Curated 2nd Hand’ in store concept opening in cities across the UK throughout A/W 2022.
Weekday reached out to MUSE inviting a selection of talent to their Shoreditch store, with the goal to create awareness of their pre-loved section and to emphasis the importance of buying into 2nd hand clothing over the everyday fast fashion pieces.
The brand hand selected 6 of our UK based content creators including @mayram.wardaa @omgtiffanie @anxoutfits @saminaaaliyah @soniaa.jay and @chouxziza to attend the event, donate any pre loved pieces to their curated collection and showcase the sustainability aspect behind the new Weekday concept store!
Take a look at the girls content and event experience below!