CRAFTD LDN is a premium jewellery brand primarily aimed at a male audience. Their vision is to provide high-quality jewellery without the unnecessary mark-ups which are common in the jewellery industry. The brand is looking to break into the female market, so MUSE came up with a pre-valentine’s campaign centred around gifts for the opposite sex, showcasing the unisex nature of the products. From this, MUSE arranged a 75-strong influencer campaign featuring micro and macro talent such as @emilyshak, @anniemadgett and @itslibes. The project reached over eight and a half million followers and resulted in engagement of 8%. The brand is now working with MUSE on phase two of the project which will see a more focused approach directed specifically at sales and return on investment.

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