For the launch of new Halo Glow Filter Liquid Gold, ELF reached out to MUSE for our makeup sensation @Natviolette to create content using the skincare and makeup hybrid that’s been created with flawless skin goals in mind, guaranteeing a flawless, radiant and effortless luminosity that they believed Natalie would fit perfectly with!

Engaging with over 81.5k likes and over 400,000 views it was a huge success driving traffic to both the Elf website, new products and Natalies Tiktok!