Following the launch of “reels” on Instagram, MUSE contacted Boohoo with a proposal of how they could take advantage of this new feature using our talent. Boohoo received 20 reels from MUSE talent which amassed views over 1.2 million and allowed the brand to amplify this reach through their channels. Having been renewed each month, from initial concept to seamless delivery, this proves once more that MUSE isn’t afraid to push the boundaries.