Our beautiful MUSE, Celina Kerr, and her football star boyfriend, Joshua Zirkzee, were chosen by JD Sports to take part in their digital marketing campaign for Valentine’s Day. The social media strategy aimed to effectively advertise the gender inclusive clothing range the company has to offer.

Celina and Joshua were both tasked with styling themselves exclusively in items available from the JD stores. They were then to create captivating image and video content for Celina to post to her instagram feed and 104k following, directing consumers to the JD site. 

The content was a huge success, both posts generated a combined 5k likes in the first 24 hours they were live alone. An incredible demonstration of how our marketing techniques earn our clients a high return on their investment.