Burberry has unveiled an immersive Spring/Summer 2022 experience at its flagship store on Rodeo Drive, Beverly Hills. This transformational takeover celebrates the freedom of imagination, creating a journey through spaces that are unique in their sound, texture, and general experience. Guests are invited to experience this takeover which is inspired by both fantasy and alternative realities and promises to engage your senses.

The exterior of the building is covered in an abstract print, similar to that of camouflage in bubble gum pink, black, and white. This pattern directly references the kaleidoscopic prints featured in the season’s womenswear and menswear collections.

Inside, stacks of mirrored speakers climb through the interior staircase, evoking fantasy with sculptural topography. In the penthouse viewing room, a presentation film plays on a floor-to-ceiling screen with surround sound audio playing a mix of music, wind, and nature.

An Instagram filter has also been developed which allows the Burberry storefront to come to life in new ways. Users of the filter will find that vibrant patterns that references the abstract camouflage print emerge around them, enabling people all over the world to experience the Spring/Summer 2022 Rodeo Drive takeover.

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