AYM, the fiercely sustainable clothing brand who are making it their mission to create fashion that will be treasured forever, crafted by their team of cherished makers. With a vision to promote ethical fashion, made to last a lifetime, MUSE stepped in to drive this into action, showcasing AYM’s timeless garments and sustainable ethos. With empowerment and sustainability at the very heart of AYM, MUSE selected 20 of our talents whose values align seamlessly with this, talents who hold ethically made, beautiful fashion core to their own personal styles and choices. Sharing their favourite, hand-picked pieces through an eclectic mix of photos and videos on Instagram, our girls dressed to impress and collectively achieved engagement of over 150 thousand likes.