“Lockdown lifestyles have inspired Annie Madgett to pivot away from the loungewear aesthetic and toward the sexy, elegant, silhouette staples that only feels right for right now. All good things come in small packages when it comes to this collection. Designed with petite girls in mind, starting in size 4. Annie is thrilled to cater to a new audience, in line with her own style. Since we are always up for a challenge, amidst a lockdown, we shot the campaign in London, whilst managing the social media launch. If there is a will, there is a way. The launch included Annie Madgett promoting the collection in a coordinated promotion to accompany her own content. Think everyday structure, with ingenious twists at play, such as tie waist details which feature on cropped blazers. Exposed mid-riffs, white linen and slouchy tailoring will make curating a lewk for any occasion this summer stress-free.”