A 360 campaign from concept to delivery disrupting the outdated conception of skin tones in the fashion industry. In understanding that the term ‘Nude’ should mirror the wearer and not represent a small minority of the market, we wanted to convey this message within the campaign and evoke a conversation about the wider conception of skin color in the fashion industry.

The project included the initial concept development, a marketing strategy, including social media, press and the creative and production of the campaign. The result is a stunning and empowering film, featuring a diverse group of models plus beautifully shot fashion and style edits.