Luxe To Kill approached us with the brief of wanting to create a bespoke viral filter for their latest product launch which was the LTK heel. We developed a LTK logo and implemented this within an animated filter among other features. The filter saw instant viral success thanks to likes of Emily Shak showcasing the filter, hitting over 10M views and 20,000 uses in week one alone. The filter continued to gain traction, reaching 95M views and counting!
After the success of this filter, the brand then asked us to create another for their launch with the influencer Tennessee Thresh. MUSE created a bespoke filter featuring the talent’s nickname with a logo animation which she pushed on her socials, not only at her launch event but also in day to day life, because let’s face it, who wouldn’t want their own personal filter?