Muse selected 5 of the most in demand fashion influencers and flew them out to one of the most talked about festivals of the year, Coachella (in partnership with White Fox), for a once in a lifetime experience to deliver a flurry of content to boost engagement and brand awareness. The muse team planned an exciting week with the 5 Muse’s, @emilyshak, @lemybeauty, @missjoslin, @ellaravenscroft & @mollymaehague. The first few days were spent in Hollywood, exploring Melrose Avenue. Before we arrived at our very eclectic villa and headed to the first weekend. We stayed in a villa in Palm Springs before heading back to LA where we finished off a trip with a 5* eating experience at TAO.
Engagement for the Coachella experience was one of the most successful campaigns we’ve ran this year. We reached over 30 Million people in just one week. By strategically plotting out mass roll outs from Muses’s Instagram feeds we directed new followers, new engagement and most importantly new customers to the brands social pages and website.